Be it a physical product, architectural construction or digital user interface, my design process has similar phases.

I like to thoroughly collect, analyze and clarify the user needs and other background information.

Who are really the most probable users? What is the meaning of the solution for them? What functions are the most crucial? How is the usage situation? What affects the usability and ergonomics the most? What do the users value in life in general? What technical specs need to be met? What choices affect sustainability the most?

I can manage the requirements and technical details of a most complex project and turn them into a comprehensive vision. I have often become the central link in a project helping participants understand each other's points of view better. After investing the time in understanding, it is possible to create something profoundly suitable and valuable during the rest of the project.

I am a highly inventive and imaginative designer. I ask, I start the thinking from a clean slate and create unprejudiced concepts by optimizing based on the background information. Environmental and societal factors affect my choices, and I draw from my experiences of living in different cultures around the world.

I go rationally through every possible way to connect the pieces. I imagine myself in place of the user. I immerse myself in the subconcious and intuition to find deeply fulfilling answers. After this rigorous process, I get a clear vision of how to make the most out of the original idea. I have the general structure, nature and focus of the solution.

I systematically include every detail of the requirements in the design. I plan every feature with the required level of comprehensiveness and so that it is as straight-forward to build as possible. With my versatile expertise, I can make the design, engineering and business needs work together.

Each user activity can be improved further to be as easy, clear, fast, mentally and physically effortless, effective and satisfactory as possible. This reduces negative feedback, usage errors and the need for training and support.

I dissect the flow of the usage experience into small bits, fractal-of-a-second moments and tiny subconscious thoughts that the user needs to go through, and then optimize the ergonomics and usability of each bit. The first focus is on the most frequent, valuable and challenging users, situations, features and use cases.

Aesthetic design increases the appeal, interestingness, attractiveness, wow effect, credibility and sellability of the solution. It builds attachment, loyality and image. I have endless concentration and ideas to fine-tune the solution until it looks and feels just perfect. Though sometimes a "generally neat" version is just enough.

Finally, I discuss the plans with the production team, answer their questions, adjust the plans where necessary, see through the process of implementing the design and review the quality of production compared to what was planned. In the end, I update the design documents according to any changes made for example due to engineering needs or final user tests.